中文课程简介

该课程旨在对数字营销、消费者决策、营销原理等进行研究探索，使学生们可以运用学到的理念、方法、策略、工具，开展研究设计、企业诊断，提高解决科研和实践问题的能力。

英文课程简介

This is a professional course for students major in project management.Topics include (but are not limited to) the project financing methods and modes. It plays an important role in determining the investing structure and financing methods of project, and in controlling the capital cost and risk.