中文课程简介

本课程将介绍涉及国际商务和商务交易发生的外部环境的关键方面。本课程将介绍关于国际商务成长的一些核心理论-涵盖国际扩张的基本理论缘由，海外市场进入策略和对被投资国的影响。本课程也将结合一些商业案例让学生有机会结合现实商务情况来应用、检验和讨论相关理论。

英文课程简介

It is an introductory module to cover essential aspects of International Business and the environment within which business transactions take place. The module introduces some key theories of international business development – those concerning the rationales for international expansion, the choice of foreign market entry strategy and the impact on the economies of host countries. By exploring international business cases, you will have the opportunity to apply, examine, and discuss theories in relation to real business life.