中文课程简介

《新产品开发管理》课程旨在为学员不断学习和持续改进提供基础知识，课程涵盖了产品开发与产品创新的基本原理，广泛适用于产品和服务开发的行业。课程重点讲授在众多行业和组织内实现成功的产品开发和产品创新所依据的基本原理，同时提供了将这些基本原理应用于一些产品和服务的相关案例。

本课程讲授的基础知识适用于企业产品组合中的各类产品开发项目，包括：对于企业而言新的产品或服务；产品线延伸；产品成本降低；产品改进，如特性、功能、外观等的改变。

本课程与美国PDMA协会NPDP国际认证考试的知识体系同步,共分为7个教学模块，包括：1. 新产品开发战略；2. 组合管理；3 新产品流程；4. 文化、组织与团队；5. 工具与度量；6. 市场研究；7. 产品生命周期管理。

英文课程简介

This course is intended to provide the basis for ongoing learning and continuous improvement, both in the individual and their organization. The information will cover the fundamental principles of product development and product innovation, which can be applied to a wide range of product and service industries. This course focuses on the fundamental principles that underpin successful product development and product innovation across a broad range of industries and individual organizations. Throughout the course we endeavor to provide relevant examples of the specific ways in which these fundamental principles are applied to a range of product and service situations.

The material provided as the basis for the NPDP certification of PDMA can be applied to the full range of product development projects included in most company portfolios: New to the company products or services; Line extensions; Cost reductions; Product or service improvements features, functionality, aesthetics.

The course is divided into seven chapters, consistent with the seven topics used as a basis for the NPDP examination. These are:1. Strategy;2. Portfolio management;3. New products process; 4. Culture, organization, and teams;5. Tools and metrics; 6. Market research;7. Life cycle management.