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商业数据分析与研究方法

发布日期:2019-04-29  来源:   点击量:

中文课程简介

这门课程是面向商业管理类本科生的数据分析介绍性课程。这门课程主要介绍在商业运作中与数据收集、清洗、处理、分析、视图化等相关的概念、技术、方法和案例。在教学中将引入编程语言进行课堂练习,目前暂定为Python。这门课将采取互动式参与教学方式并分析现实发生的实际案例。这门课的主要内容包括:商务智能和多维数据仓库、数据库和SQL整合、R语言和统计方法、Python在数据分析和视图化中的应用,及其他与数据分析相关的技术工具和议题等。


英文课程简介

This course is offered as an introductive theme seminar to undergraduate students in business and general majors with a strong interest in data analytics and data-related topics. This course will introduce concepts, tools, methods, and cases related to data collection, cleaning, processing, analysis, and visualization in business operations. A programming language will be introduced, most likely Python subject to technology availability, for practice projects. Students in this class will benefit from the hands-on teaching style and real-world cases and examples. Topics of this course include: business intelligence and multidimensional data warehouses, database and SQL integration, R and statistical methods, Python methods and packages in data analytics and visualization, and other data analytics related tools and topics. This course is intended for students who plan to seek data analytics related career or apply for graduate schools.